When starting out with any idea or project, it is essential to get your idea written down clearly and answer essential questions about what you want to do, for whom, and for what purpose. These resources have been created to meet the needs of those starting out with an idea or project. The content in this guide will:
Offer organized thoughts for getting your idea or project off the ground,
Define key parts of a business plan and which ones are essential for your goals,
Outline the most effective ways to present your plan to various audiences,
Provide maps, samples, templates, and checklists to support you as you build a plan for your mission of getting youth outdoors.
We think this basic information will prepare you to share your idea in a direct and impactful way. It will take some time, research, and the right approach, but you will come out with in-depth information and answers not only for those partners looking to support you but also to ensure your plan is thoughtful and feasible.
At the end of this path, you should have enough information to write a business plan and present your plan and vision for the impact you want to have in your community.
BUILD YOUR PLAN
Get an overview of the key elements of a business plan, why and when to use it to reach your goals for the idea or project you have. In developing your plan, you might decide that your idea is more like a project you’d like to execute within an existing organization or structure. Regardless, a thought through plan for design and execution of your concept should be developed.
A good business plan, or “story”, flows. It has a thread that carries you through and has an understandable order. Check out the five elements we have put together to help you create your own story or plan. These elements of a business plan will help you define your overall strategy and the model for executing it.
Your business plan is an extensive document and we’ve provided a template for you to create it, but you have to start somewhere. Use the worksheet to follow the learning in the Build Your Plan section. Use it to answer initial questions, collect your thoughts, and plan for the work you will need to do to create your first draft of the business plan.
This template will help you create a plan essential to getting support. You will learn the basics for how to conduct external research, gather input from key stakeholders, and compile all decisions to write the business plan.
MARKET RESEARCH 101
Take a deep dive into one of the most important elements of a business plan – understanding your target audiences and knowing what else is going on in your community and how it may impact your work.
Your business plan is not a static document to be created in one draft. Once you have created a first draft or outline of your business plan, review it against this document. You will find tips that address both the challenges you may face and the opportunities you may have in sharing your idea.
INSTANT ADVICE (FAQs)
As you begin the work of developing your own plan, check out this chapter for frequently asked questions and advice from experts.