Tag: Outdoor Industry

Go All-In on Black Friday by Choosing to #OptOutside News / Partners

In 2015, REI sparked conversation – and a larger movement – when they made the shocking announcement that they would not only close their stores on the Friday after Thanksgiving, but that they would also pay their 12,000+ employees to essentially play outside that day instead. The idea was to encourage people to skip the traditional shopping rush on what’s become known as “Black Friday”...

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